Does Your Web Analytics Vendor Rock? A Review Of The Forrester Wave™: Web Analytics

Air Date: Monday, September 14, 2009

Cost: $250

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Presented By:

Who should attend: Customer Intelligence professionals

Description:

Web analytics has become ubiquitous among enterprises doing business online. In fact, Web analytics is the de facto standard by which digital marketing performance is evaluated. While the majority of the market is still catching up in this regard, Web analytics technologies have the potential to propel enterprises beyond mere measurement to automated actions triggered by the data collected. Leading vendors are facilitating this capability by evolving their Web analytics platforms to collect Web data and to support the confluence of multiple data sources for integrated analysis.

Join Forrester's senior analyst, covering Web analytics technologies, John Lovett for insights on Forrester's evaluation of eight Web analytics vendors. We reviewed 105 criteria that exposed a tight Leader board because of each vendor's ability to process copious amounts of data and offer robust customization capabilities. Through this detailed evaluation and report, we identified Web analytics solutions that best meet the needs of large enterprises as they grow, mature, and plan their evolving Web analytics strategies.

Agenda:

• The state of the Web analytics market
• Key findings from the Web Analytics Wave report
• How to customize the Wave to your business specifications

Vendors mentioned: AT Internet, Coremetrics, Google Analytics, Nedstat, Omniture, Unica, Web Analytics, Webtrends, Yahoo!

*** This Teleconference is now available to all RoleView clients; however the related research may only be available with JupiterView access. In order to gain access to this research, simply click Contact Me and your account manager will call you.

Related Research:

The Forrester Wave™: Web Analytics, Q3 2009

by John Lovett, July 23, 2009

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