The Elements Of Next-Generation Financial Services Sites In Europe

Air Date: Thursday, December 17, 2009

Cost: $250

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Presented By:

Who should attend: eBusiness & Channel Strategy professionals

Description:

With more and more European consumers migrating away from branches to digital channels, it becomes increasingly difficult for banks to build and maintain strong client relationships. The reason for this is that today's financial services sites are still inferior to the in-person channels when it comes to personal and integrated customer experiences.

In this reprise of a point/counterpoint session from Forrester's Marketing Forum 2009 we look at how some early leaders overcome the barriers of next-generation financial services sites by creating more personal and integrated online experiences.

Agenda:

• Why are today's financial services Web sites inferior to human channels?
• What have leading firms worldwide done to overcome this?
• How can financial services firms lay the groundwork for next-generation financial sites?

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.