Embrace The Risks And Rewards Of Technology Populism

Air Date: Friday, April 25, 2008

Cost: $250


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Presented By:

Matthew Brown

Matthew Brown
Principal Analyst, Research Director
Forrester Research, Inc.

Rob Koplowitz

Rob Koplowitz
Principal Analyst
Forrester Research, Inc.

Who should attend: Information & Knowledge Management professionals

Description:

Thanks to an advancing technology-native workforce, ubiquitous broadband, and abundant collaboration and Social Computing tools, information workers can now provision their own software tools, information sources, and social networks via the Web to support their jobs. Individual people, not IT organizations, are fueling the next wave of IT adoption we're calling, Technology Populism. The upshot: Information and knowledge managers must balance new opportunities — derived from rich social interaction powered by Enterprise Web 2.0 tools — and new risks, like compromised security and privacy and poor control of intellectual property. Technology Populism is a wake-up call that forces I&KM professionals to rethink how they currently evaluate, provision, and support collaborative software and services. New policies and guidelines will be paramount. Consider this a call to action.

Agenda:

  • Forrester's definition of the Technology Populism trend
  • How do the drivers behind Technology Populism differ from adoption trends of the past?
  • What does this trend mean for I&KM professionals who are willing to embrace both risks and rewards?

Vendors mentioned: Apple, Awareness, Google, IBM, LinkedIn, Microsoft, Plaxo, SocialText, and others.

Related Research:

Embrace The Risks And Rewards Of Technology Populism

by Matthew Brown, Kyle McNabb, Rob Koplowitz, February 22, 2008

Technical requirements:

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