Emotional Experience Design

Air Date: Thursday, October 29, 2009

Cost: $250

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Presented By:

Who should attend: Customer Experience professionals

Description:

The online experience has become a crucial — if not the most crucial — way for consumers to interact with companies. But many online experiences fail to leave lasting positive impressions. Forrester recommends that companies looking to engage their customers in long-term relationships should adopt the three principles of emotional experience design: satisfy users' real goals, build a coherent personality, and engage a mix of senses. This teleconference introduces this new way of thinking about engaging customers through Web interactions and offers tips on how to get started on the path to emotional experience design.

Agenda:

• What's missing from today's online experiences?
• A new way to think about satisfying users: emotional experience design
• What are the three principles of emotional experience design?
• How can companies get started with EED?

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.