Enterprise Marketing Technology Adoption
Monday, December 15, 2008, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 UK time)
Presented By:
Suresh Vittal
Principal Analyst
Forrester Research, Inc.
Cost: $250
Who should attend: Direct Marketing professionals
Description:
This teleconference focuseson the state of marketing technology adoption in 2008. We explore some of the emerging marketing technology trends and trends in marketing technology outsourcing and discuss the state of IT and marketing's relationship.
Agenda:
- Marketing technology adoption trends
- Outsourcing trends in marketing technology
- The state of marketing and IT relationships
Vendors mentioned: Acxiom, Alterian, Aprimo, Baynote, Coremetrics, Eloqua, Fatwire, Harte Hanks, Interwoven, Magnify 360, Merkle, Omniture, Oracle, Portrait Software, Responsys, Saepio, SAP, SAS, Silverpop, SPSS, Teradata, Unica, Vignette
An Internet connection with a browser is required for the visual presentation. For the audio component, a separate phone line is required.
You will receive dialing and WebEx instructions via email prior to the Event.
If you have any problems accessing the teleconference presentation, please call the Client Resource Center at +1 866.FORRESTER (367.7378) or +1 617.613.5730 and identify yourself as a teleconference attendee.
