Enterprise Mobility Momentum In 2009

Air Date: Wednesday, July 22, 2009

Cost: $250

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Presented By:

Who should attend: Vendor Strategy professionals

Description:

Results from Forrester's Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, shows continued enterprise mobility momentum, even during difficult economic times. Companies of all sizes are investing in mobile applications for line-of-business (LOB) personnel as well as for the rising number of mobile wannabe workers who bring their personal mobile devices into the office. This teleconference uses the survey results to provide insight into why mobility continues to be a key investment for companies and what types of devices, applications, and services companies are deploying or planning to deploy in the coming year. In addition, a wide variety of decision-makers are participating in the enterprise mobility decision-making process. We identify these decision-maker roles, as well as the traditional and new media sources of information used by these individuals to guide their mobile product purchasing process.

Agenda:

• Enterprise mobility momentum continues in a down economy.
• Mobile applications and mobile services are hot growth areas.
• Many different organizational roles participate in mobility purchasing decisions.
• Recommendations for mobility marketing executives

Related Research:

Mobile App Stores Are Important To Biz Users

by Michele Pelino, May 21, 2009

Inquiry Insights: Enterprise Mobility, Q1 2009

by Michele Pelino, April 8, 2009

Enterprise Mobile User Forecast: Mobile "Wannabes" Are The Fastest-Growing Segment

by Michele Pelino, October 9, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.