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Presented By:
Zayera Khan
Who should attend: eBusiness & Channel Strategy professionals, Customer Experience professionals, Interactive Marketing professionals, and Vendor Strategy professionals
Description:
Description
Forrester applied its Cross-Channel Review methodology to the experiences at 12 firms — four each in the mobile operator, online travel agency, and insurance industries. This session will discuss the kinds of problems our evaluations uncovered as well as practices that provide users with choice, consistency, and continuity as they move across channels.
Agenda
How does Forrester evaluate cross-channel experiences?
What problems get in the way of user goals — both within and across — channels?
What design best practices support user goals — both within and across — channels?