The Extended CRM Application Ecosystem: Value, Risk, And The Future Of Social CRM

Air Date: Monday, November 23, 2009

Cost: $250

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Presented By:

***This call was originally scheduled for October 22, 2009.

Who should attend: Business Process professionals

Description:

To make savvy investment decisions, CRM professionals need to know which customer management technology solutions have the strongest track record for delivering results. In Forrester's recent research, we found that while "social CRM" solutions have captured the imagination of decision-makers at many organizations, it is the tried-and-true technologies that offer the most certain return on investment.

Forrester, in partnership with CustomerThink, surveyed 286 CRM professionals to understand the adoption patterns for 19 types of customer management technologies, the most significant motives for investing in these solutions, and most importantly, the business value of each technology. CRM professionals can use this information to make smart bets without taking unnecessary risk.

Join Forrester for a teleconference on the business value and future outlook for CRM solutions. In the teleconference we answer these critical questions:

• What is the current CRM technology landscape, adoption trends, and how will it evolve in the future?
• What CRM technologies are essential to invest in?
• What is the outlook for social CRM?
• Which CRM technologies should organizations avoid investing in?

Agenda

• The state of planning for CRM applications
• The extended CRM applications ecosystem
• The business value of CRM ecosystem technologies
• The outlook for social CRM solutions

Related Research:

TechRadar™ For BP&A Professionals: The Extended CRM Application Ecosystem, Q3 2009

by William Band, July 9, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.