The Forrester Wave™: B2C eCommerce Platforms

Air Date: Friday, February 27, 2009

Cost: $250

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Presented By:

Who should attend: eBusiness & Channel Strategy professionals

Description:

Is replatforming your eCommerce site a priority in the next 18 months? As we cover the results of or recent B2C enterprise-class eCommerce platform evaluation, this teleconference will help you answer the tough question — which products deserve a closer look?

This teleconference reviews the results of Forrester's 100-criteria evaluation of the top 10 enterprise-class eCommerce platform vendors. With this detailed evaluation and report, we evaluate these solutions to help eBusiness executives determine the best fit as they grow, mature, and scale their online businesses.

Agenda:

• The current eCommerce platform marketplace
• The models available and how they differ
• The strengths and weaknesses of the platform providers
• How to "short-list" the vendor set to a viable set for further evaluation

Vendors mentioned: Art Technology Group (ATG), Demandware, Escalate Retail, Fry, hybris, IBM, iCongo, Intershop, MarketLive, and Microsoft

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.