The Forrester Wave™: Full-Service Market Research Online Community Vendors, Q4 2009

Air Date: Tuesday, November 17, 2009

Cost: $250

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Presented By:

Who should attend: Consumer Market Research professionals

Description:

Market research online communities (MROCs) are opening up new ways of reaching consumer groups and gleaning insights in ways that were traditionally only possible in offline focus groups or ethnographic studies. Yet many market researchers don’t know exactly how to use these communities or which vendors to turn to for guidance.

This teleconferences reviews key trends in market researchers’ use of this method and the results of Forrester’s 46-criteria evaluation of top full-service MROC vendors.

Agenda:

• Key MROC trends
• MROC service models and how they differ
• Results from the Forrester Wave™ on MROC vendors

Vendors mentioned: Communispace, Gongos Research, KL Communications, MarketTools, Passenger, Vision Critical

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.