The Forrester Wave™: Listening Platforms

Air Date: Friday, February 13, 2009

Cost: $250

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Presented By:

Who should attend: Customer Intelligence professionals

Description:

In this teleconference we discuss the evolution of brand monitoring into listening platforms, highlighting the differences between the two activities and identifying the case for listening in today's markets.

We also make the business case for listening and share the result of the Forrester Wave™.

Agenda:

• Why must marketers listen?
• The benefits of lstening
• Evolution of listening platforms
• How listening platforms differ from brand monitoring
• Listening platforms Forrester Wave™ results
• How must marketers get started?

Vendors mentioned: Biz360, Dow Jones, J.D.Power, Nielsen Buzzmetrics, Radian6 TNS Cymfony, Visible Technologies

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.