Forrester Wave™ Report: Community Platforms

Air Date: Tuesday, February 03, 2009

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals

Description:

Community platforms are quickly becoming a new venture for Interactive Marketing professionals who want to enable their customers to self-support or energize each other. In a market of 80+ vendors, selecting the right provider is choosing challenging.

Based on extensive research over the course of three months, analyst Jeremiah Owyang discusses his findings from research of nine community vendors for Interactive Marketing professionals.

Find out what the strengths are for each performer and understand what clients are asking for in their community vendor.

Agenda:

• Starting with objectives, understand how to approach the decision-making process for a community platform vendor.
• What brands are asking for in their community vendor
• Learn about the findings from research of nine vendors.

Related Research:

Online Community Best Practices

by Jeremiah K. Owyang, February 13, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.