Forrester's North American Technographics® Consumer Benchmark Survey, 2007

Air Date: Monday, October 22, 2007

Cost: $250

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Presented By:

Who should attend: eBusiness & Channel Strategy professionals, Consumer Market Research professionals, and Consumer Product Strategy professionals

Description:

Forrester has completed its annual guide to device adoption and forecasts, demographics, and technology attitudes and behaviors based on Forrester's North American Technographics® Benchmark Survey, 2007. Come hear and see highlights from the Benchmark including a forecast of 15 consumer technologies, mobility adoption, and Web 2.0 interest.

Agenda:

• How is the population segmented in technology adoption?
• What consumer technologies will dominate in five years?
• Highlights on consumer technology adoption
• Highlights on consumer use of technology in various industries

Vendors mentioned: ATT, Comcast, Dell, ESPN, Google, HP, NYTimes, Sprint, TimeWarner, Verizon Wireless, Weather.com, and WSJ.

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.