The Four Archetypes Of Business Technology Buying

Air Date: Friday, May 08, 2009

Cost: $250

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Presented By:

Who should attend: Technology Marketing professionals

Description:

This teleconference introducesForrester's new research into business technology buying behavior and features Forrester's IT decision-making segmentation. Forrester believes that there are four major decision-making styles that characterize IT purchasing: collaborative, centralized, closed, and consular. The aim of this research and teleconference is to help Technology Product Managment & Marketing professionals identify which buying style prospective customers are using and to provide clear guidance on how to best engage each archetype. Furthermore, we examine how the corporate Web site and social media can be best optimized in light of these findings.

Agenda:

• How IT departments make decisions today
• Introducing the four archetypes of IT decision-making
• How to identify and engage buyers using each buying style type
• The role of social media in each buying style

Vendors mentioned: IBM, Microsoft, Oracle, SAP

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.