How To Get Funding For Web Customer Experience Projects

Air Date: Wednesday, May 14, 2008

Cost: $250

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Presented By:

Who should attend: Customer Experience professionals

Description:

Interest in online customer experience is booming. But despite the increased attention, Web customer experience efforts at many firms remain under-funded. In a recent survey of customer experience decision-makers at large North American firms, 40% of respondents said lack of budget is a key obstacle to their efforts. To help customer experience professionals close the funding gap, we asked more than 15 leading companies what they've done to secure funding for Web customer experience and present the best insights, advice, and guidance from that research in this session.

Agenda:

• Who in the organization typically makes decisions about funding or Web customer experience projects?
• How do those executives make decisions about which projects to fund?
• What makes a business case compelling? Is there a specific type of content, format, and positioning that works best?
• What can customer experience professionals do to maximize the likelihood that their projects will be funded?

Related Research:

Customer Experience Spending Intensifies In 2008

by Megan Burns, February 26, 2008

Three Steps To Better Web Site Performance Metrics

by Megan Burns, March 11, 2008

The Business Impact Of Customer Experience

by Bruce D. Temkin, March 24, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.