Going International As A Product Vendor – Best Practices Analyzed

Air Date: Tuesday, August 05, 2008

Cost: $250

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Presented By:

Who should attend: Technology Product Management & Marketing professionals

Description:

More and more vendor organizations are turning their focus to growth opportunities outside of their home market. The overriding trend of globalization makes it easier for IT vendors to offer their products in international markets but this is only an opportunistic growth unless the vendor makes a significant move to establishing resources and/or partnerships in the target market(s). And how do they select the right market(s) to pursue in the first place? This teleconference will help Vendor Strategy Professionals to understand the challenges of entering international markets and how to address them, based on the documented experiences of around 12 vendors who have succeeded internationally.

Agenda

• How do companies pursue their internationalization strategy
• Typical goals and drivers for such an initiative?
• Typical challenges and critical success factors in an internationalization strategy
• Analysis of best practices leads to an intuitive Internationalization methodology

Vendors mentioned: Alfabet AG, Autonomy, CaseWise, Coda, Dell, HP, IBM, InfoVista, IFS Solutions, Oracle, Managed Objects, SAP, and Software AG

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.