Green Marketing

Air Date: Tuesday, September 23, 2008

Cost: $250

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Presented By:

Who should attend: Marketing Leadership professionals

Description:

Almost two out of three US adults state that they are concerned about the environment, and 35% will pay more for products that are environmentally friendly. These numbers show that consumers will reward brands that have a well-communicated and transparent corporate social responsibility (CSR) strategy. However, only one-third of marketing leaders have researched their clients' expectations regarding CSR or have started a dialogue to address these needs. This Teleconference will discuss what successful marketing leaders have done to integrate corporate social responsibility into their overall marketing and corporate strategy — leading to higher revenues and profits.

Agenda:

• Consumers increasingly demand corporate social responsibility.
• Leading firms adopt a corporatewide CSR strategy — and prosper.
• Which steps should marketing leaders take to integrate "green"?

Related Research:

A CMO's Guide To Corporate Social Responsibility

by Brian Haven, July 31, 2008

Case Study: Intel Uses Partnerships For Green Strategy

by Cindy Commander, Brian Haven, July 31, 2008

Case Study: Vancity Engages Stakeholders In Green Efforts

by Cindy Commander, Brian Haven, July 31, 2008

Case Study: Herman Miller Shows That Sustainability And Profits Go Hand-In-Hand

by Cindy Commander, Brian Haven, July 31, 2008

Building An Effective Green Marketing Strategy

by Cindy Commander, Brian Haven, July 31, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.