Green Marketing For Technology Vendors: Insights From The Sustainable Brands Conference

Air Date: Tuesday, September 02, 2008

Cost: $250

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Presented By:

Who should attend: Technology Product Management & Marketing professionals

Description:

The Sustainable Brands 2008 conference — where a number of companies like IBM, Dow Chemical, Seventh Generation, AMD, Method, and Keen shared their perspectives on building green brands and marketing green — recently concluded. Their assessment? Sustainable and green products are still an area of opportunity 28 years after the first Earth Day, but there is still a lot of work for technology marketers and other marketers to do in branding their products green. This teleconference discusses the seven lessons that Forrester took away from some of the leading thinkers and companies around sustainable branding.

Agenda:

• Today's green is not your parents green.
• What customers want, and what customers are facing when it comes to green
• Starting from the inside out

Vendors mentioned: Autodesk, Dow Intuit, Keen, Yahoo, and others.

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.