Home Servers: How Far Has The Market Progressed?

Air Date: Tuesday, September 16, 2008

Cost: $250

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Presented By:

Who should attend: Consumer Product Strategy professionals

Description:

The home server category truly launched in late 2007 with the introduction of Windows Home Server from Microsoft and products like the MediaSmart Server from HP. Since then, competitors like EMC/Intel have also introduced products.

Forrester has followed this space closely from its inception because home servers hold the promise of creating a hub for consumers' digital home experiences. At the same time, many barriers to adoption remain: it's a difficult concept to explain to consumers, the price point could chase away potential adopters, early products cannot be easily differentiated from network attached storage devices, and presenting and selling the product in retail outlets is difficult.

This teleconference updates Consumer Product Strategy professionals on the progress of the category. Forrester presents brand-new consumer data from its Technographics® research surveys, including brand awareness of Windows Home Server as well as latent interest (measured by attitude and need) and explicit interest (measured more directly) in the home server category. This teleconference concludes with recommendations about where to move next.

Agenda:

• How far has the home server category progressed?
• Profile of customers: identifying home server adopters
• Best practices in home server marketing and strategy
• Growing the category: recommendations for Consumer Product Strategy professionals

Vendors mentioned: Circuit City, EMC, HP, Intel, Iomega, Medion, Microsoft

Related Research:

Home Servers In The Digital Home

by J.P. Gownder, February 1, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.