How Big Is The eReader Opportunity?

Air Date: Wednesday, July 15, 2009

Cost: $250

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Presented By:

Sarah Rotman Epps
Senior Analyst
Forrester Research, Inc.

Who should attend: Consumer Product Strategy professionals

Description:

The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the market for eBooks, but that's just the beginning of the eReader revolution. Competitors will attack Amazon's market position by launching new features, expanding content beyond books, dominating markets outside the US, reducing costs, and improving relationships with publishers. While frequent book readers drive device and content sales today, the next five years will see an explosion of the eReader textbook market, and in 10 years, the market will be driven by businesses going green in government, education, health, and other sectors. With retailers, mobile operators, and device manufacturers all vying for a piece of the eReader action, publishers should proactively shape their own eReader opportunity — or miss their last best chance to control their own destiny.

Agenda:

What is the state of the eReader market today?
How will recent announcements like the E Ink acquisition, the Cool-er Reader launch, and Google's eBook sales strategy affect the market?
How will the eReader market evolve over the next five years?
How will eReaders and eContent affect the publishing, retail, mobile, and consumer electronics industries?

Vendors mentioned: Adobe, Apple, E Ink, FirstPaper, Google, iRex Technologies, Plastic Logic, Polymer Vision, and Sony

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