How eBusiness Can Develop A Successful Multichannel Strategy

Air Date: Monday, December 14, 2009

Cost: $250

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Presented By:

Who should attend: eBusiness & Channel Strategy professionals

Description:

Your customers today rely on digital channels for three key needs: information, transaction, and support. The growth of mobile and social media adds new complexity and creates a stronger imperative for eBusiness professionals to ensure that they understand their customers' multichannel behaviors and needs, and make sure that their digital channels are prepared to support this.

Agenda:

• What's different about multichannel customers today?
• Are companies prepared to use digital channels as the center of their multichannel relationships?
• What are some of the digital tools that enable effective multichannel relationships?

Vendors mentioned: ATG, Attensity, Microsoft, PayPal, Twitter, and Usablenet.

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.