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Air Date: Wednesday, March 18, 2009
Cost: $250
You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.
Carrie Johnson
Vice President, Research Director
Forrester Research, Inc.
Who should attend: eBusiness & Channel Strategy professionals
Description:
eBusiness continues to stand out as a bright spot in this recession. In a recent survey of eBusiness executives, 38% of our panelists say their online division's budget will increase in 2009 over 2008, and only 25% of respondents expect budgets to decrease. There's more good news — executives report that the importance of the online channel within their companies is increasing.
Despite these positive indicators for eBusiness, 2009 will undoubtedly be a challenging year for all businesses. In this teleconference we discuss how to keep budgets intact for the year and how to optimize dollars spent on the channel. We analyze consumer and industry trends to help you plan for a successful year.
Agenda
Related Research:
by Carrie Johnson, Elizabeth Davis, February 18, 2009
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
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