You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.
Presented By:
Carrie Johnson Vice President, Research Director Forrester Research, Inc.
Who should attend: eBusiness & Channel Strategy professionals
Description:
eBusiness continues to stand out as a bright spot in this recession. In a recent survey of eBusiness executives, 38% of our panelists say their online division's budget will increase in 2009 over 2008, and only 25% of respondents expect budgets to decrease. There's more good news — executives report that the importance of the online channel within their companies is increasing.
Despite these positive indicators for eBusiness, 2009 will undoubtedly be a challenging year for all businesses. In this teleconference we discuss how to keep budgets intact for the year and how to optimize dollars spent on the channel. We analyze consumer and industry trends to help you plan for a successful year.
Agenda
The state of eBusiness teams and budgets during the recession
How eBusiness executives are altering budgets and investments during the economic crisis
Trends to watch that should shape your budget and strategic plans for the year