How eBusiness Can Thrive In The Recession

Air Date: Wednesday, March 18, 2009

Cost: $250


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Presented By:

Carrie Johnson

Carrie Johnson
Vice President, Research Director
Forrester Research, Inc.

Who should attend: eBusiness & Channel Strategy professionals

Description:

eBusiness continues to stand out as a bright spot in this recession. In a recent survey of eBusiness executives, 38% of our panelists say their online division's budget will increase in 2009 over 2008, and only 25% of respondents expect budgets to decrease. There's more good news — executives report that the importance of the online channel within their companies is increasing.

Despite these positive indicators for eBusiness, 2009 will undoubtedly be a challenging year for all businesses. In this teleconference we discuss how to keep budgets intact for the year and how to optimize dollars spent on the channel. We analyze consumer and industry trends to help you plan for a successful year.

Agenda

  • The state of eBusiness teams and budgets during the recession
  • How eBusiness executives are altering budgets and investments during the economic crisis
  • Trends to watch that should shape your budget and strategic plans for the year

Related Research:

The Recession's Impact On 2009 eBusiness Plans

by Carrie Johnson, Elizabeth Davis, February 18, 2009

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