How Enterprises Source Innovation From Crowds

Air Date: Wednesday, December 03, 2008

Cost: $250

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Presented By:

Who should attend: Vendor Strategy professionals

Description:

As enterprises continue to seek new sources of innovation beyond the company walls, crowdsourcing has grown steadily in popularity. Nonetheless, the practice of sourcing innovation from crowds is still poorly understood — even at enterprises already engaged in crowdsourcing.

This teleconference — targeted at strategists at innovation tools and social technology vendors — outlines the fundamental ingredients necessary for all successful crowdsourcing programs. Attendees gain a sense of how crowdsourcing leads to valuable innovations, how it fits within the needs and processes of today's organizations, and how vendors can capture market share by supporting enterprises in their crowdsourcing initiatives.

Agenda:

• What is crowdsourcing all about?
• Examples of today's crowdsourcing — the good and the bad
• How vendors can help enterprise customers succeed

Vendors mentioned:Brightidea, Get Satisfaction, IBM Jams, Kluster, Passenger, Salesforce Ideas, SuggestionBox.com

Related Research:

Tapping The Wisdom Of Experts

by Chris Townsend, September 29, 2008

The Rise Of Innovation Management Tools

by Chris Townsend, July 14, 2008

Objectives: The Key To Creating A Social Strategy

by Josh Bernoff, October 9, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.