How Vendor Strategists Should Segment And Plan For Cloud Computing
Air Date: Wednesday, August 13, 2008
Cost: $250
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Presented By:
Frank E. Gillett
Vice President, Principal Analyst
Forrester Research, Inc.
Who should attend: Vendor Strategy professionals
Description:
Strategists at product and service purveyors big and small are pondering the right paths to take as a variety of Web and Internet technologies and offerings envelop the market. But three myths are fogging up the options: 1) cloud service offerings are one large market; 2) cloud equates to virtualization; and 3) cloud providers will compete primarily on price. We cut through the mist to segment the offerings into five cloud services markets. Web 2.0-based services (such as Google) and software-as-a-service (such as Salesforce.com) are two known markets now sometimes called cloud. These combine with three new cloud infrastructure-as-a-service markets: 1) developer applications services; 2) middleware-as-a-service; and 3) IT infrastructure-as-a-service. To capture these new cloud service providers as customers, IT vendor strategists must create new business units, evolve existing offerings, and evaluate when to act as a supplier — and when to compete.
Agenda:
- Nebulous new trends cloud the market for IT products and services.
- Cloud services have six characteristics and segment into five markets.
- Cloud services are built for two types of buyers: end users and service providers.
- IT vendor strategists need new approaches to win cloud service providers.
Vendors mentioned: 3Tera, Adaptivity, Akamai, Amazon, Box.net, BT, Citrix, CohesiveFT, Dell, Elastra, EMC, Good Data, HP, IBM, Intel, Joyent, Kaavo, Layered Technologies, Microsoft, Mosso (a Rackspace company), Nirvanix, Pi (an EMC company), Red Hat, rPath, Salesforce.com, Savvis, SkyTap, Sun Microsystems, Terremark, VMware (an EMC company), and Xcalibre Communications
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
