Improving Online Customer Service Availability By Strengthening The Basics: A Review Of Financial, Travel, And Retail Web Sites

Air Date: Thursday, August 27, 2009

Cost: $250

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Presented By:

Who should attend: eBusiness & Channel Strategy professionals

Description:

Online customer service is an essential element to a successful eBusiness strategy, but online customer service availability leaves much to be desired. In this teleconference, Forrester Analyst Diane Clarkson presents the findings of Forrester's evaluation of online customer service availability of 90 leading eBusiness Web sites across the financial services, travel, and retail industries.

Agenda:

• Common mistakes eBusiness Web sites make in online customer service
• Best practices in online customer service availability among retail, financial, and travel eBusiness Web sites
• How eBusiness & Channel Strategy professionals can improve online customer service availability

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.