An In-depth Look At The New Small Business (SB) Market

Air Date: Thursday, August 20, 2009

Cost: $250

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Presented By:

Who should attend: Technology Marketing professionals

Description:

The SMB Phoenix represents a new breed of small business, one that is tech ready, growth oriented, Web 2.0 savvy, and innovation seeking. Given that small businesses will lead the way up out of the recession, tech marketers need to hone their marketing and channel strategies to zero in on this new growth market.

Agenda:

• What makes this SB market different?
• Hardware, software, and telecom services spend
• Reaching the SB market: media influencers and marketing strategies

Vendors mentioned: AT&T, Dell, HP, Intuit, Kaspersky Lab, LogMeIn, NetSuite, Plumchoice, Salesforce.com

Related Research:

A New SMB Market Phoenix Is Rising

by Tim Harmon, February 23, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.