Introducing Forrester's Vendor Positioning Review

Air Date: Friday, February 08, 2008

Cost: $250

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Presented By:

Norbert Kriebel
Principal Analyst
Forrester Research, Inc.

Who should attend: Vendor Strategy professionals and Technology Product Management & Marketing professionals

Description:

Technology vendors describe themselves in different ways across multiple channels, but their real position — and value — is defined by the perceptions of decision-makers across customers' and prospects' IT and business organizations. Vendors generate — or lose — this perceived value according to how clearly and tangibly strategists and marketers articulate the business value that their solutions generate. Forrester's new vendor positioning review (VPR) methodology gives vendor strategists a tool for assessing their corporate and product positioning via 14 criteria designed to reflect buyers' needs and business objectives.

Agenda

Smart vendor positioning reflects changing buying patterns
The CPR can make your positioning more effective
Leveraging the VPR is as easy as one, two, three
Use the VPR findings to plan and control your marketing

Related Research:

Ready, Fire, Aim: Does Your Go-To-Market Strategy Explicitly Create Customer Value?

by Norbert Kriebel, November 02, 2006