Is An iPhone App Right For You?

Air Date: Friday, June 12, 2009

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals

Description:

Major companies like Bank of America, Coca-Cola, and Nike have launched applications for the iPhone and had some success in connecting with consumers on this new platform. There's lots of buzz around this type of deployment, and many companies are considering their own mobile application as a way of engaging with mobile customers and building brand awareness.

But a mobile application is no trivial matter, and marketers need to have a full understanding of what is involved. In this teleconference, discover what the mobile application landscape looks like and how to decide if such an effort is right for your brand's road map.

Agenda:

• What's all the buzz about?
• Who is using these devices and mobile applications?
• Providing value through a mobile application
• How to move beyond the hype to a sensible strategy
• The competing platforms: Android, BlackBerry, Ovi, Windows Mobile
• Measurement tools for app usage
• Recommendations for a successful mobile application deployment

Vendors mentioned: Apple, appssavvy, Cerado, Genex, Mobclix, Moderati, Razorfish, RIM

*** This Teleconference is now available to all RoleView clients; however the related research may only be available with JupiterView access. In order to gain access to this research, simply click Contact Me and your account manager will call you.

Related Research:

Is An iPhone App Right For You?

by Neil Strother, May 11, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.