Is There An App In Your Mobile Banking Future?

Air Date: Monday, June 29, 2009

Cost: $250

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Presented By:

Who should attend: eBusiness & Channel Strategy professionals

Description:

Since the launch of the Apple iTunes App Store last year, more than one billion apps have been downloaded for the iPhone and iPod Touch. Among the most popular finance downloads have been mobile banking apps from the largest US banks, including Bank of America, Citi, Chase, PNC, and Wells Fargo. These firms also offer browser-based mobile banking applications and/or ones based on SMS text messages.

The App Store has increased consumer interest in mobile banking and raised expectations for what a mobile banking application should be.

Agenda:

• What impact has the iPhone — and new applications from the top US banks — had on mobile banking adoption?
• Do these new iPhone apps offer better mobile banking functionality? If so, why?
• What about third-party finance apps like those from Mint.com and Rudder? How are banking customers using these?
• Should you consider launching a mobile banking app for the iPhone?

Vendors mentioned: Apple, Clairmail, Firethorn, mFoundry, and Research in Motion

Related Research:

Is An iPhone App Right For You?

by Neil Strother, May 11, 2009

Match iPhone Capabilities To Customer Goals

by Vidya L. Drego, January 23, 2009

Will The iPhone Boost Mobile Banking?

by Benjamin Ensor, Alexander Hesse, December 11, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.