Is The US Ready For Mobile Marketing?

Air Date: Wednesday, January 24, 2007

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals, Direct Marketing professionals, and Marketing Leadership professionals

Description:

To register please contact Client Care at 617/613-5730 or 1-866-Forrester. Online registration for this teleconference is now closed.

Description

The near ubiquity of mobile phones and accelerating consumer acceptance of applications other than voice make mobile a powerful new channel for marketers. When done right, mobile campaigns yield high response rates and increase consumer engagement. Still, 78% of consumers are annoyed by the idea of mobile marketing. To avoid consumer backlash against ads on their phones, marketers must adopt a mindset where value replaces interruption and campaigns are designed for an abbreviated and immediate mobile experience.

Agenda

• Who is the audience for mobile marketing in the US?
• What are US consumers' perceptions of mobile marketing? Do these perceptions agree with actual adoption of early mobile marketing campaigns?
• What mobile marketing mechanisms are at marketers' disposal today?
• What things should marketers keep in mind when planning and launching mobile campaigns?

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.