Is The US Ready For Mobile Marketing?

Air Date: Wednesday, January 24, 2007

Cost: $250

Couldn't Attend This Teleconference?

You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend: Customer Intelligence professionals, Interactive Marketing professionals, and CMO & Marketing Leadership professionals

Description:

To register please contact Client Care at 617/613-5730 or 1-866-Forrester. Online registration for this teleconference is now closed.

Description

The near ubiquity of mobile phones and accelerating consumer acceptance of applications other than voice make mobile a powerful new channel for marketers. When done right, mobile campaigns yield high response rates and increase consumer engagement. Still, 78% of consumers are annoyed by the idea of mobile marketing. To avoid consumer backlash against ads on their phones, marketers must adopt a mindset where value replaces interruption and campaigns are designed for an abbreviated and immediate mobile experience.

Agenda

• Who is the audience for mobile marketing in the US?
• What are US consumers' perceptions of mobile marketing? Do these perceptions agree with actual adoption of early mobile marketing campaigns?
• What mobile marketing mechanisms are at marketers' disposal today?
• What things should marketers keep in mind when planning and launching mobile campaigns?

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.