How To Leverage Social Media For Audience And Revenue Growth
Air Date: Thursday, October 23, 2008
Cost: $250
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Presented By:
Sarah Rotman Epps
Analyst
Forrester Research, Inc.
Who should attend: eBusiness & Channel Strategy professionals
Description:
The groundswell of consumers using social technologies poses both a threat and opportunity for media companies. The threat has often been more visible than the opportunity: User-generated content diffuses editorial power. The immense popularity of social networking sites like Facebook introduces new competition for audiences' time and attention. The ability to share content freely on sites like YouTube and peer-to-peer networks like BitTorrent means that consumers can bypass official media distribution channels, eroding media companies' traditional revenue streams of ad impressions and purchasing or subscription fees. But media companies can use the same technologies and social trends that threaten their businesses to their benefit. By supporting audiences and their objectives with smart social media strategies, media companies can accomplish their eBusiness goals of increasing traffic, engagement, and resultant ad revenue.
Agenda:
- How do social applications support media eBusiness strategies?
- How are media companies using social applications to grow revenue?
- What best practices should media companies follow in defining their social strategies?
Vendors mentioned: CBS, CNN, Fast Company, Hearst, Martha Stewart Living, Meredith, New York Times Co., Slate.com, Time Inc.
Related Research:
What Does An Audience-Focused Model Really Mean For Publishers?
by Sarah Rotman Epps, August 01, 2008
Best And Worst Of Social Network Marketing, 2008
by Jeremiah K. Owyang, July 18, 2008
Objectives: The Key To Creating A Social Strategy
by Josh Bernoff, October 09, 2007
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