Luxury And Premium Brand Industry's Adoption Of Social Computing And Media (Part 2 In The Luxury Sector Benchmark Series)
Air Date: Tuesday, August 12, 2008
Cost: $250
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Presented By:
Victoria Bracewell Lewis
Senior Analyst
Forrester Research, Inc.
Who should attend: eBusiness & Channel Strategy professionals
Description:
Forrester recently surveyed premium and luxury brand and retail executives in Europe, Asia, and the US about their eBusiness, eCommerce, interactive marketing, and Social Computing strategies. Forrester also interviewed senior executives from these firms — a diverse group ranging from automotive and art to food, fashion, and members-only clubs. The findings are intriguing. Familiarity with Social Computing activities runs high with this group; however, beyond the use of search engines with sophisticated merchandising capabilities on their Web sites, few have adopted Social Computing activities to interact with their customers.
The report sheds light on luxury industry adoption levels, budgets, and strategies for Social Computing and retail, highlighting industry innovators and leaders.
Agenda:
- Luxury industry's current state of interactive marketing and Social Computing adoption
- Who are the industry laggards and leaders?
- Effective uses of social technologies for the luxury and premium sector
- Comparison of industry findings with affluent and high-net-worth consumer trends
- What's next for luxury and premium brands?
Vendors mentioned: ASMALLWORLD, Betfair.com, Fortnum & Mason, Harrods, Louis Vuitton (LVMH), net-a-porter, Orient Express, Rémy Martin, and Stormhoek Winery
Related Research:
The Luxury Sector Is Keen To Try Social Computing
by Victoria Bracewell Lewis, Michelle de Lussanet, July 17, 2008
Technical requirements:
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