Make Corporate Marketing Matter

Air Date: Wednesday, February 04, 2009

Cost: $250

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Presented By:

Who should attend: Marketing Leadership professionals

Description:

Corporate marketing is a poorly defined role within many organizations and fluctuates as organizational structure shifts from centralized to decentralized and back. As a result, corporate marketers struggle to achieve support, prove their value, and be a strategic driver in the organization.

This teleconference focuses on how Marketing Leadership professionals can elevate the stature and define the value of corporate marketing through concentration on three key purposes: leadership, learning, and efficiency.

Agenda:

• The challenges of corporate marketing today
• The future vision of corporate marketing
• How to get started?

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.