Making In-Store Media Ready For Prime Time

Air Date: Thursday, August 02, 2007

Cost: $250

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Presented By:

Who should attend: Marketing Leadership professionals and eBusiness & Channel Strategy professionals

Description:

This teleconference will review the in-store media landscape, recent updates from the PRISM consortium and Forrester's point of view on what will make in-store media a viable medium.

Agenda:

• What's driving the interest in in-store media?
• How the work of the PRISM consortium will influence in-store media?
• How to plan for in-store media.

Vendors mentioned: DSIQ, PRISM, and PRN.

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.