Making Product Management A Strategic Resource

Air Date: Tuesday, July 29, 2008

Cost: $250


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Presented By:

Tom Grant

Tom Grant
Senior Analyst, Technology Marketing
Forrester Research, Inc.

Who should attend:

Description:

In the technology industry, product managers are spread thin across a wide range of tasks — inbound and outbound, strategic and tactical. The strategic areas, such as product requirements, are critical, so it's important to revisit how well the company is using its product management resources. In this teleconference, we use industrywide information, gathered from a recent survey of product manager, to identify the common problems and how to fix them.

Agenda:

  • What should product managers be doing?
  • What are they doing?
  • What changes can you make?
  • What are the rewards for making these changes?

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.

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