Managing Marketing Through An Economic Downturn

Air Date: Monday, April 07, 2008

Cost: $250

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Presented By:

Who should attend: Marketing Leadership professionals

Description:

The US economy is slowing down, leaving global ripple effects in its wake. Firms are tightening their belts, and CFOs are asking marketers to economize. In a recent survey, Forrester asked its CMO panel members how a potential downturn would affect their strategy and budgets. In this teleconference, we reveal the results. Learn about the extent of their budget reductions and where they would make the cuts.

Forrester believes that today's economy offers great opportunities for those Marketing Leadership professionals who don't just cut some costs but who shift money from the marketing mix elements that are losing their effect to maturing methods like analytics and social media, helped by their agencies.

Agenda:

• The advertising budget takes a hit.
• The shift to integrated online media accelerates.
• Marketing Leadership professionals and CFOs make educated cuts.

Related Research:

The Connected Agency

by Mary Beth Kemp, Peter Kim, February 08, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.