Market The BT Service Portfolio To Fuel Innovation And Utility

Air Date: Wednesday, August 26, 2009

Cost: $250

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Presented By:

Who should attend: CIOs and Application Development & Program Management professionals

Description:

CIOs are expected to provide portfolios of business technology (BT) services, which sustain the competitive advantage of their firms. Forrester recommends CIOs integrate the portfolio development into a broader marketing framework to optimally position and communicate its BT services and boost their value. The framework involves three key steps: 1) Architect portfolios of services that provide exactly what business needs; 2) continuously assess the portfolio capabilities using a market-activated approach; and 3) employ scenario planning to synchronize the portfolio road maps.

Agenda

• Common issues that split business expectations from what IT delivers
• Architecting the BT portfolio of services
• Assessing the portfolio using a market-activated approach
• Using scenario planning to synchronize service road maps
• Approaching the portfolio development from a marketing perspective

Related Research:

Is IT Qualified To Satisfy The Business?

by Alexander Peters, Ph.D., April 9, 2009

Service Portfolio Management Links IT Capabilities To Business Value

by Craig Symons, November 3, 2008

Capability Maps Anchor Business Complexity

by Bobby Cameron, November 16, 2007

Technical requirements:

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