Marketing Asset Management (MAM)
Air Date: Monday, March 10, 2008
Cost: $250
Couldn't Attend This Teleconference?
You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.
Presented By:
Lisa Bradner
Senior Analyst
Forrester Research, Inc.
Who should attend: Marketing Leadership professionals
Description:
This teleconference will discuss the results of Forrester's recent marketing asset management (MAM) Wave and review what MAM is and what it can do for marketers.
Agenda
- Why marketers need MAM
- The MAM vendor landscape
- The Forrester Wave™ evaluation
- What's next for MAM
Vendors mentioned: Open Text/Artesia, EMC/Documentum, Interwoven, ClearStory, and North Plains
Related Research:
The Forrester Wave: Marketing Asset Management, Q1 2008
by Lisa Bradner, January 18, 2008
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
