The Mashup Market Development Path

Air Date: Friday, April 18, 2008

Cost: $250

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Presented By:

Who should attend: Vendor Strategy professionals, B2B Market Research professionals, and Technology Marketing professionals

Description:

One of the hot technologies in 2008 and beyond will be mashups, and Forrester projects that despite its immaturity the market will grow to nearly $700 million by 2013. The foundations for that market, however, are already being laid and early market leaders IBM, JackBe, and Serena Software are in position to capture much of the spend. For vendors in adjacent markets like portal, EAI, BI, search, and BPM the mashup market will present both a threat and opportunity as user-driven, modular applications move into the enterprise.

Agenda:

• What are mashups, and which existing markets do they affect?
• Which vendors are selling mashups today, and who is positioned to enter the market?
• How Forrester expects the mashup market to develop over the next five years
• How to market mashups to both the business and IT

Vendors mentioned: Denodo, IBM, JackBe, Kapow, Mashery, Microsoft, Serena Software, and StrikeIron.

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.