Maximize eCommerce Content To Drive Sales

Air Date: Monday, June 23, 2008

Cost: $250

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Presented By:

Who should attend: eBusiness & Channel Strategy professionals

Description:

Rich and accurate product information is critical when it comes to selling online today — yet most eBusiness eBusiness, Channel & Product Management professionals at online retailers struggle with managing even the most basic content successfully. Inefficient and poorly-supported homegrown tools are pervasive, and there is a notable lack of alternatives available. Although solutions will arise to meet online retailers' needs within the next three to five years, eBusiness executives can adapt in the short term — by creating an online product content strategy that combines the right content and internal talent. In so doing, eBusiness, Channel & Product Management professionals can start repairing today's challenged content efforts.

In this teleconference we explore the importance of rich product content and steps eBusiness, Channel & Product Management professionals can take to maximize the return on investment in the people, processes, and technologies needed to drive excellent execution online.

Agenda:

• The importance of product content to online content
• Trends in product content today
• The current solution landscape
• Key steps to drive ROI from product content

Vendors mentioned: ATG, Clickability, Demandware, Escalate, IBM, Interwoven, Perigee, Silver Creek, Stibo, Tridion, and Vignette.

Related Research:

Maximizing eCommerce Content To Drive Sales

by Brian K. Walker, May 05, 2008

Top US eCommerce And Online Retail Predictions For 2008

by Sucharita Mulpuru, February 11, 2008

Web-Store Experiences: Department Stores

by Bruce D. Temkin, Adele Sage, December 10, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.