How To Measure The ROI Of Spanish-Language Sites For US Hispanics

Air Date: Tuesday, March 24, 2009

Cost: $250

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Presented By:

Who should attend: Consumer Market Research professionals

Description:

Understanding whether or not the ROI is high enough to support efforts on a current or proposed Spanish-language Web site is a struggle for many companies with Hispanic marketing efforts. Measuring ROI on Spanish-language sites for US Hispanics doesn't need to remain a mystery. However, incorporating a new language means that firms will have to plan for costs and metrics that account for localization and for users switching between languages online and offline.

Agenda:

• A look at what kind of consumer is interested in Spanish-language sites
• Four main types of costs to consider when building the site
• Five main types of benefits to measure
• A word on brand

Related Research:

How To Measure ROI For Spanish-Language US Sites

by Tamara Barber, January 7, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.