Measuring Rich Internet Applications

Air Date: Monday, February 05, 2007

Cost: $250

Couldn't Attend This Teleconference?

You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend: Interactive Marketing professionals

Description:

To register please contact Client Care at 617/613-5730 or 1-866-Forrester. Online registration for this teleconference is now closed.

Description

Rich Internet applications (RIAs) are a hot topic these days, but most RIA owners have more questions than answers when it comes to understanding how users actually interact with these applications and what impact they have on business results. Learn which measurement techniques are best for evaluating RIAs and how to design a measurement program that provides the information your organization needs to prove and improve the value of RIAs.

Agenda

• Which questions are most important to today's RIA owners?
• What measurement techniques are best able to provide answers to those questions?
• How do I implement those measurement techniques successfully?

Vendors mentioned: Adobe, Allurent, Coremetrics, Effective UI, Laszlo Systems, Omniture, WebSideStory/Visual Sciences, and WebTrends.

Related Research

Smackdown: Rich Internet Applications Versus HTML

Rich Internet Applications: Why And How

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.