Mobile Consumer Strategies: Making The Most Of 2010 Mobile Trends In Europe

Air Date: Friday, February 12, 2010

Cost: $250

Couldn't Attend This Teleconference?

You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend: Consumer Product Strategy professionals

Description:

With the introduction of the Google Nexus One and the continuous success of the iPhone and Apple App Store ecosystem, new entrants such as Google and Apple continue to shake up the mobile value chain and play a key catalyst role. In this teleconference, Forrester shares its vision of the state of the European consumer mobile markets at the end of 2009, analyzes key trends for 2010, and makes recommendations for non-telecom players investing in the mobile space.

Agenda:

• A recap: What happened in 2009?
• What are the key mobile trends in 2010?
• What does it mean for non-telecom players investing in the mobile space?

Related Research:

Mobile Strategy: Frequently Asked Questions

by Thomas Husson, October 20, 2009

Mobile Technographics® In Europe

by Thomas Husson, November 5, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.