Mobile Marketing: Easier Done Than Said

Air Date: Monday, May 19, 2008

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals

Description:

Eighty-three percent of marketers believe that mobile marketing will grow in effectiveness over the next three years. Although US marketers see the channel's growth potential, a technical acronym soup and low levels of current adoption among many mobile marketing formats await early entrants. To test the new medium while managing these early risks, US marketers should apply lessons learned from other digital channels to launch effective mobile campaigns. Another key to success: targeting the small but influential base of consumers who have already experienced mobile ads.

Agenda:

• How do consumers feel about mobile marketing?
• Where do opportunities exist today?
• How can interactive marketers get started?

Vendors mentioned: AOL, Apple, Avenue A|Razorfish, BBC, Blackberry, Facebook, Google, Nokia, Sprint, and Yahoo!

Related Research:

US Mobile Marketing: Easier Done Than Said

by Peter Kim, April 10, 2008

Best Practices: US Mobile Marketing

by Christine Spivey Overby, March 29, 2007

Is The US Ready For Mobile Marketing?

by Charles S. Golvin, Christine Spivey Overby, December 27, 2006

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.