Mobile ROI Is A Key Focus Of Vendor Selling Strategies

Air Date: Thursday, June 18, 2009

Cost: $250

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Presented By:

Who should attend: Vendor Strategy professionals

Description:

The economic downturn increases pressure on enterprises to control costs and to provide return on investment (ROI) analysis to justify the benefits of investing in mobile technologies, applications, and solutions. While many companies are decreasing their IT investments to cut costs, we expect enterprises to continue to invest in mobile applications and solutions because they help cut costs, improve worker productivity, and enhance business process efficiencies. A key requirement for vendors participating in the enterprise mobility ecosystem is to help companies justify these mobility investments by developing ROI case studies and tools to more accurately reflect the end-to-end value provided by these mobile applications and solutions across many different business processes.

This teleconference discusses why ROI analysis is a particular necessity during the difficult economic environment and provides insight into factors driving demand for corporate mobility applications and solutions. In addition the presentation provides insight into why mobility investments are expected to gain momentum in the future and which benefits and costs vendors need to consider when developing an ROI analysis for their enterprise mobility applications and services.

Agenda:

• ROI analysis is a necessity during the economic downturn.
• Factors driving demand for enterprise mobility
• Additional mobility investments are expected to address mobile worker profiles.
• ROI and TCO analysis is critical to justifying mobility investments.

Related Research:

Inquiry Insights: Enterprise Mobility, Q1 2009

by Michele Pelino, April 8, 2009

Global IT Market Outlook: 2009

by Andrew Bartels, January 12, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.