Mobile Services: What Makes An Excellent Experience?

Tuesday, December 08, 2009, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 UK time)

Presented By:

Cost: $250

Who should attend: Consumer Product Strategy professionals

Description:

The mobile industry has long imagined that cell phones may one day displace the PC for many consumer activities. For now, the vast majority of consumers prefer the PC to a mobile device for most Internet-based activities. But that will change as mobile experiences continue to emphasize the three things that Forrester considers to be the killer advantages of mobile devices: immediacy, simplicity, and context. The success of mobile services in pulling people away from the PC will depend on how conveniently they deliver these three things. In this teleconference, we focus on mobile Facebook experiences to see how well they compete, not only with each other but also with less-mobile Facebook experiences. Mobile product and service strategists can learn from our Convenience Quotient analysis to put convenience first when crafting their mobile experiences. Successful mobile services will support ongoing business objectives, such as improving customer acquisition, loyalty, satisfaction, and retention.

Agenda

• Which mobile behaviors are consumers shifting to their cell phones?
• How are consumers complementing PC-based Internet experiences with those on cell phones?
• Why is social networking so well suited for cell phones?
• Which attributes make a great or convenient mobile service that consumers will use?
• What are some examples of well-designed and -implemented mobile services?

Related Research:

The Convenience Quotient Of Mobile Services: A Facebook Case Study

by Julie A. Ask, October 14, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.

You will receive dialing and WebEx instructions via email prior to the Event.

If you have any problems accessing the teleconference presentation, please call the Client Resource Center at +1 866.FORRESTER (367.7378) or +1 617.613.5730 and identify yourself as a teleconference attendee.