Navigating The Interactive Agency Landscape

Air Date: Friday, March 20, 2009

Cost: $250

Couldn't Attend This Teleconference?

You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend: Interactive Marketing professionals

Description:

The fragmentation of media and the rise of Social Computing has put the agency world into flux. Full-service interactive agencies can offer myriad of different services, while smaller specialty shops continue to pop up to help fill in the gaps. Marketers need a road map for selecting and managing their interactive marketing portfolio.

Agenda:

• Discuss the changes in consumer behavior that have led to significant changes in the marketing world.
• Identify the challenges and frustrations marketers and agencies have when trying to work together in a digital world.
• Outline the steps marketers should take to better select and manage their agency portfolio.
• Discuss the future model of advertising agencies and how they will work with their clients.

Vendors mentioned: Best Buy, iProspect, Nike, Organic, P&G, Razorfish, and R/GA

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.