Navigating Through The Volatility And Complexity Of The Tech Industry Ecosystem

Air Date: Tuesday, March 10, 2009

Cost: $250

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Presented By:

Who should attend: Vendor Strategy professionals

Description:

Whatever the vagaries of the current economic downturn, the tech industry is caught in the grips of a deep structural change that will drastically alter the nature of industry supply and demand. Tech vendor strategists need to learn new rules in order to deal with the increasing volatility and complexity of the tech industry ecosystem. In particular, they need to shift away from a focus on technology product life cycles toward a deep understanding of the underlying business cycles. Going forward, revenue growth will depend more on the ability of tech vendors and service providers to anticipate the consequences of the ebbs and flows of IT spending and the implications for the various buying constituencies within the tech industry ecosystem. Vendor Strategy professionals can only ensure market success in the difficult times ahead if they understand and proactively address the underlying cyclical market dynamics.

Agenda:

• Tech spending has become fully embedded in underlying business cycles.
• The demand-side fragments into many different buying constituencies
• Cyclical buying dynamics frame the tech industry ecosystem.

Vendors mentioned: Accenture, Cisco, HP/EDS, and IBM

Related Research:

Navigating Through The Volatility And Complexity Of The Tech Industry Ecosystem

by Pascal Matzke, January 9, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.