Next Generation IT Relationship Management Is Demand Management

Air Date: Tuesday, April 10, 2007

Cost: $250


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Presented By:

Bobby Cameron

Bobby Cameron
Vice President, Principal Analyst
Forrester Research, Inc.

Who should attend: CIOs, Application Development & Delivery professionals, Business Process professionals, Enterprise Architecture professionals, Infrastructure & Operations professionals, and Vendor Strategy professionals

Description:

Online registration for this teleconference is now closed. To register, please contact Client Support at 617/613-5730 or 1-866-FORRESTER.

Description

IT relationship management (IT RM) provides the most important single interface between IT and its internal business customers. But while IT RM is now a common IT capability, it remains too focused on today's development projects to support the emerging adaptive, global, and multifunction/multifirm business models. To address this change, IT will transform IT RM into IT demand management (IT DM), a standalone group reporting directly to the CIO and with a seat on the business units it represents. IT DM will synchronize the balancing of business' demand with IT's delivery through six PMO processes: portfolio, pricing, performance, program, project, and positioning management. IT DM will work with both business and its IT peers through an ongoing and iterative process that aggregates demand for IT services, represents the resources requested ¿ and their costs ¿ to the business, and helps optimize the deployment of IT resources over time.

Agenda

  • How will IT demand management address the gaps in today¿s IT relationship management?
  • How are firms moving to IT demand management organizations?
  • How does IT demand management work with the rest of the IT organization?
  • What is the impact of IT demand management on IT alignment?

Related Research

From Relationship To Demand Management ¿ IT's Relationship Managers Will Be Focus For Aligning Business And IT

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