Online Community Best Practices

Air Date: Monday, July 07, 2008

Cost: $250

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Presented By:

Jeremiah K. Owyang
Senior Analyst
Forrester Research, Inc.

Who should attend: Interactive Marketing professionals

Description:

Based on the recent report "Online Community Best Practices," this interactive teleconference highlights the key steps needed to have a successful community. Learn how to define an objective based on your business goals; develop a plan that mitigates risks; and define how you'll measure success, obtain the right resources, and processes internally. Learn how other companies have developed the right team, what to do when you encounter a detractor, and how to kick-start and maintain your community going forward.

Agenda:

Defining an objective
Developing a plan
Getting your company ready
Kick-starting and managing your community

Related Research: